What to Know About SMS Mobile Marketing for Your Business

If you’re like most local businesses, you can greatly benefit from a steady stream of new leads, customers, and business from the customers you already have. What if you could increase your reach and revenues through mobile marketing strategies? And instead of chasing after new businesses at six times the cost of selling to existing customers, you could focus on the customers who already know, like and trust you.

Simply by staying in touch with your customers, you can introduce them to new products and services, give them discounts, engage them with contests, give customer loyalty rewards, get feedback through surveys and get valuable reviews that keep more business flowing to you.

But staying in touch with customers can be a daunting task. With advancements in technology and explosive trends in social media and content marketing, many of the strategies that once worked really well seem to miss the mark at a high sticker price. But what if there was an easy, affordable way to stay in touch with customers, acquire new ones and produce immediate results through mobile marketing technology?

Mobile marketing encompasses digital technologies, apps, social media, and various marketing platforms that are available to mobile users. Since most Americans rely heavily on smartphones and tablets for communication, entertainment, shopping, sharing, and almost everything they do, paying attention to mobile marketing is a smart thing to do in order to compete in today’s complex and competitive mobile landscape.

Most businesses are well aware of search marketing via SEO and SEM, email, content marketing, and social media marketing but few are effectively taking advantage of these methods – strategies that are expensive, labor intensive, and often depend on high level skills. This is where SMS as a mobile marketing strategy can level the paying field and help businesses to compete even on a shoestring budget. SMS is hands down the most effective and least costly way to reach a hot mobile market on the go.

Surprisingly and despite overwhelming statistics proving that 98 percent of smartphone owners use text messages on a regular basis, SMS has a significantly higher open rate (98%), time to open (3 minutes or less), and conversion rate (32%) when compared to direct mail and email marketing, most business owners have not yet started using SMS marketing. And this means that those who get on board right away, have an extraordinary opportunity to capture a much greater share of their market before competitors do.

Critical mass occurs when a behavior is adopted by masses of people and becomes widely accepted. This is what happened with social media, mobile phone usage, mobile friendly web design, Google My Business and many other trends. Currently underutilized by most businesses, SMS marketing is about to hit critical mass. With so many people relying on their phones and preferring to communicate through texting, savvy businesses have an incredible opportunity to get on board and take advantage of this exploding mobile marketing trend. Not only is the timing ideal, there is no more cost-effective marketing platform that provides immediate access to customers who will eagerly buy from a business they know, like, and trust.

Change is inevitable for progress. Eric Hoffer says it best in his quote: “In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists.” Those businesses who hold on to their old, outdated ways and fail to use bulk SMS marketing, may find it hard to compete or even stay in business. Businesses who innovate and adopt strategic SMS mobile marketing will have the best chance for success regardless of competition.

Most available SMS marketing software has missed the mark with respect to ease of use, flexibility, performance, and costs. But with innovations in software development for SMS, it is now possible to use an SMS marketing system for WordPress that is easy, affordable, and robust. Software worth paying attention to has many features for list building, scheduling, and creating opt-in forms with incentives. An added and powerful bonus is a coupon generator with HTML functions that support click to call, click to buy, download and register.