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Watch the Video & Discover How to Transform Your Business Results with SMS in Today’s Fast-Paced Mobile World
SMS marketing is one of the best methods of staying in touch with customers. It reaches a hot market on the go who is primarily communicating through text messaging. With an open rate of over 98%, it makes sense for local businesses to pay attention to this powerful trend and low-cost method of reaching their highest converting market.
With a strategic SMS text marketing plan, local businesses can expect to effectively retain customers, acquire new customers, boost revenues and profits, save on marketing costs, communicate directly with customers, deliver coupons, get reviews, and increase viral sharing.
SMS marketing is a medium that is unquestionably far superior to every other strategy for finding, securing, and retaining customers for your business. Text marketing is one of the highest converting forms of direct marketing with an average conversion rate of 8.2%. In comparison, direct mail has an average response rate of 4.4% and email marketing has an average conversion rate of 1.7%.
Some of the reasons are that they don’t:
One of the most common problems that businesses face is customer retention. While many business owners focus on finding new customers, many forget the power of keeping the customers they already have. Just by building a good relationship with your current customers, it’s possible to become more profitable even without depending on new customer acquisition.
There are many ways to get prospects to opt-in to your SMS list. Consider offering a free birthday gift that automatically gets delivered by SMS on their birthday. Or offer something else of value that educates prospects about your company and services. This might be a white paper, free presentation or a free report. Once in your list, your prospects have given you permission to send SMS. As long as you provide something they want that is of value and you don’t send SMS too often, chances are they will remain in your list and convert into a customer.
eZSMS Blaster is an SMS blaster platform designed for local business SMS marketing and internal company communication. This easy and affordable SMS system includes these powerful features:
All of these features make eZ SMS Blaster an ideal marketing platform designed for customer retention, customer acquisition, and to generate significant revenues for a very low cost.